Privacy Policy

Last updated July 16, 2026.

This Privacy Policy explains how River Edge Inn (“we,” “us,” or “our”) collects, uses, and protects information when you visit hotel-gatlinburg.com (the “Site”). It applies only to information collected through this website.

Information We Collect

Information you provide. When you submit a contact or reservation-inquiry form, you may give us your name, phone number, email address, and any details you choose to include.

Information collected automatically. Like most websites, we automatically collect technical data such as your IP address, browser and device type, pages viewed, and referring website, using cookies and similar technologies.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, measure traffic, and improve performance. You can control cookies through your browser settings.

Google Analytics and Google Advertising Features

We use Google Analytics to understand how visitors use the Site. We have enabled Google Analytics Advertising Features, including Google Signals, Remarketing, and Demographics and Interests Reporting. With these features, Google Analytics may associate visit data collected on this Site with Google information from accounts of signed-in users who have consented to this association, in order to provide aggregated demographic and interest data and to support remarketing. We do not collect personally identifying information through these features.

You can control or opt out of these features at any time:

• Google Ads Settings: adssettings.google.com
• Google Analytics Opt-out Browser Add-on: tools.google.com/dlpage/gaoptout

For more information, see Google Privacy Policy at policies.google.com/privacy and How Google uses information from sites or apps that use our services at policies.google.com/technologies/partner-sites.

How We Use Information

We use the information we collect to respond to your inquiries, operate and improve the Site, analyze usage, and, where applicable, deliver and measure advertising.

Sharing of Information

We do not sell your personal information. We may share information with service providers who help us operate the Site, such as Google Analytics, and as required by law.

Your Choices

You can disable cookies in your browser, opt out of Google advertising features using the links above, and contact us to request access to or deletion of information you have submitted through the Site.

Children Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last updated” date.

Contact Us

If you have questions about this Privacy Policy, contact us at rebecka@myriveredgeinn.com or by phone at 865-436-9292.